Optimize the clarity of your design or message by measuring first impressions and recall.
Five second testing is a user research method that help you measure a users first impression of your design. It’s commonly used to test a users recall and assess if your design is effectively communicating it’s intended message.
Five second testing is important because it allows you to easily gather qualitative and quantitative feedback from your audience. By using this feedback you can iterate on your design to ensure that users will quickly understand the message you are trying to convey.
You should use a Five Second Test when you want to understand if a users' first impressions of your design is on point. It will help you answer questions like:
Humans attention spans are decreasing, so grabbing a users attention in the first few seconds of viewing a design is key. Five seconds is enough time for users to decide to engage or move on.
You’ll need to sign up for a usability testing tool like Lyssna, which is free.
Create your test, uploading the image of your design. Include relevant follow up questions.
You can recruit participants from your own audience, or recruit from Lyssna’s panel.
Once your responses are in you can view the results and use the insights to iterate on your design.