The original five second test

Optimize the clarity of your designs by measuring people’s first impressions.

Make a five second test
Five second step1

Upload a design to test

Five second tests can be used to test home page designs, landing pages, logos, brochures and marketing material. Wherever first impressions count, use a five second test.

Five second step2

Ask people what they recall

We show your design to people for five seconds. When the time is up they're asked questions about what they remembered.

Take a sample test
Five second step3

See how people responded

We list all the of the responses in full, and generate a word cloud of commonly occurring keywords to give you an insight into people's first impressions.

View a sample report
“Five second tests could easily get addictive. With so much UI feedback available so cheaply, you could try a much riskier UI and iterate.”
Five second testimonial
Kent Beck – Creator, Extreme Programming
Make a five second test