The original five second test
Optimize the clarity of your designs by measuring people’s first impressions.
Make a five second test
Upload a design to test
Five second tests can be used to test home page designs, landing pages, logos, brochures and marketing material. Wherever first impressions count, use a five second test.
Ask people what they recall
We show your design to people for five seconds. When the time is up they're asked questions about what they remembered.
Take a sample test
See how people responded
We list all the of the responses in full, and generate a word cloud of commonly occurring keywords to give you an insight into people's first impressions.
View a sample report“Five second tests could easily get addictive. With so much UI feedback available so cheaply, you could try a much riskier UI and iterate.”
Kent Beck – Creator, Extreme Programming