The original five second test

Optimize the clarity of your designs by measuring people’s first impressions.

Make a five second test
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Upload a design to test

Five second tests can be used to test home page designs, landing pages, logos, brochures and marketing material. Wherever first impressions count, use a five second test.

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Ask people what they recall

We show your design to people for five seconds. When the time is up they're asked questions about what they remembered.

Take a sample test
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See how people responded

We list all the of the responses in full, and generate a word cloud of commonly occurring keywords to give you an insight into people's first impressions.

View a sample report
“Five second tests could easily get addictive. With so much UI feedback available so cheaply, you could try a much riskier UI and iterate.”
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Kent Beck – Creator, Extreme Programming
Make a five second test